As the seasons change and many homeowners consider putting their properties on the market, it is worth reflecting on the current state of play in the UK housing market. Fresh figures from TwentyEA paint a clear picture: sellers are becoming more realistic about pricing, while buyers remain confident and active. This combination makes autumn a prime opportunity for those looking to move.
So far this year, the UK has recorded over 809,000 price-reduction events, the highest figure on record and almost 18% higher than last year. Yet, despite the volume, the actual proportion of homes with reduced prices has only edged up slightly to 38.7% (from 38.1% in 2024). What this tells us is that whilst more properties are adjusting their asking prices, the market overall remains steady and responsive—especially in the most active price brackets between £200,000 and £350,000.
Regionally, we are seeing a divergence: reductions are easing in the North but rising in London and the South, particularly inner London. Here in the South West, the picture remains one of cautious optimism: buyers are still keen, and sellers who take early, sensible advice on pricing are securing good results.
Importantly, activity levels are up. There has been a 15% increase in transactions year-on-year, with 1.24 million new properties listed—the highest for this point in the year in seven years. Sales agreed stand at 897,000, nearly 6% ahead of 2024 and higher than both 2023 and 2019. This shows that despite broader economic uncertainty, buyer confidence is holding firm.
For sellers, this means the opportunity is there—but timing and presentation are crucial. Properties are taking longer to sell, with the average time to agreement now 77 days, the longest in five years. The legal process is also slower, averaging just over four months to exchange in England and Wales. Sellers who prepare thoroughly, price realistically, and choose an agent who can proactively manage the sales process will be best placed to achieve a smooth and successful move.
At Webbers, our advice to autumn sellers is clear:
- Price with the market, not against it. The data shows that early realism secures better outcomes and protects against unnecessary delays.
- Maximise presentation. Autumn light can flatter a property, but small improvements indoors and outdoors will always help your home stand out.
- Be ready for the process. With timescales lengthening, having your paperwork, finances, and legal preparations in order from the outset will speed things up considerably.
- Work with a trusted adviser. Now more than ever, sellers need an experienced local agent who knows how to balance market trends with the nuances of your property and area.
The housing market is active, resilient, and full of opportunity this autumn. For sellers who take sensible advice and approach the process with clarity, there is every reason to feel confident about achieving a successful sale. Contact our customer Services team to book in your free market appraisal with one of our local specialists in your area.
