As the rental sector continues to defy broader economic challenges, the latest Rightmove Rental Trends Tracker (Q2 2025) brings encouraging news for landlords and buy-to-let investors in Devon, Somerset, and Cornwall. The data shows a robust and resilient market, with consistent yields, increased tenant demand, and rising rental returns across the region.
Key takeaways from the report include:
- South West rental yields rise to 6.0%, reflecting a steady increase of +0.1% year-on-year – a clear indicator of strength and sustainability in our regional market.
- National average rents (outside London) have hit a new record high of £1,365 pcm, showing 3.9% annual growth, underscoring continued tenant demand.
- Tenants are now paying over £400 more per month than in 2020, marking a 44% increase in five years – demonstrating long-term value for rental investments.
- Buy-to-let investment momentum is building, with a 28% year-on-year increase in loans for new rental home purchases, showing that confidence in the sector is translating into action.
- Rental supply has improved by 15% since 2024, but is still 29% below 2019 levels, meaning demand continues to outpace availability, supporting strong occupancy and rental pricing.
- The average time to let is now 25 days, slightly longer than before – reminding us how vital accurate pricing, timely marketing, and proactive rent reviews are to avoid unnecessary voids.
“Landlords across Devon, Somerset and Cornwall can take great reassurance from these latest figures,” says Vanessa Williams, Lettings Specialist at Webbers. “The South West remains one of the most attractive regions for rental investment – not just for its lifestyle appeal, but for its consistently solid returns and high tenant demand. We’re seeing sustained interest from new landlords and portfolio investors alike.”
For investors considering entering or expanding in the South West rental market, the message is clear: supply shortages continue to drive rental growth, and the fundamentals remain sound for long-term investment. As ever, correct pricing strategy and expert local advice are key to maximising yields and minimising voids in an evolving market.
